TONY THE TIGER

             Kellogg’s is spinning off some if not all of its breakfast cereal lines in a move that mature businesses take sometimes to streamline lagging sectors. 

             Sugar Frosted Flakes with their iconic mascot Tony the Tiger and the counterpart Toucan Sam are the two most well-known brands in this division, with annual sales totaling $2.4 billion.

             The first and obvious question is why would anyone buy any of this junk?  As millennials would say, “Really?”  This stuff is probably more dangerous than cigarettes, and yet parents buy it for their children.  Wouldn’t it be interesting to see if the parents who buy their children this poison tend to be the ones first lining up to get their children covid vaccines? 

             As longtime readers of this blog know, I enjoy doing some math to show the foolishness in food spending.  So what would $2.4 billion buy annually if that money were put to good use?  I’ll suggest two authentic pastured eggs from GMO-free chickens.  Let’s assume the eggs are $6 a dozen, which is 50 cents an egg and your child wants two of them.

             By the way, when eggs taste better kids like them more.  Nutrient-dense food always tastes better because the enzymes, flavonoids, vitamins and minerals pack a more explosive taste punch.  If we divide the $2.4 billion by 365 days in a year, it comes to $6,575,342 per day.

             For brevity, let’s just call it $6.5 million per day.  If two pastured eggs cost $1, that means this amount could switch over to 6.5 million 2-egg nutrient dense breakfasts per day for our nation’s children.  Imagine if the millions of children eating poisonous Sugar Frosted Flakes et. al. each morning were instead ingesting 2 nutrient dense pastured eggs?

             Think of what that could do to brain function.  Think what that could do for overall childhood development and performance.

             When folks complain about the cost of nutrient-dense food, this is the kind of analysis thoughtful people bring to the discussion.  To just wallow in “I don’t have enough money” or “real food is too expensive” or whatever the whine of the day, let’s have an honest discussion about what people spend money on that’s either frivolous or worse, deleterious. 

             As societal dysfunction grips the nation, you don’t want to be sick.  Exchanging eggs for Tony the Tiger is one of the best investments you can make.

             What’s the number one poisonous food on your “don’t eat and don’t buy” list?